Notes on marketing that works.
Practical thinking on fractional leadership, outsourcing marketing, and growing without a bigger team. Written for operators, not for algorithms.
-
October 5, 2026
Agency, in-house, or fractional: choose by the problem, not the fashion
Every few years the industry declares a winner. The debate misses the point. These are different tools, and the expensive mistake is buying the model before diagnosing the gap.
-
October 5, 2026
Your marketing doesn't need more people. It needs an owner.
Most small companies don't have a marketing execution problem. They have an ownership problem. Someone senior has to set the plan, say no, and answer for the results.
-
October 5, 2026
What 15 years in restaurant tech taught me about marketing
Restaurants run on thin margins and regulars. No budget for brand theater, no patience for vanity metrics. Here is what that world taught me that most B2B companies still haven't learned.