Work

• Specialty retail

  Social, email, and the website each described the company differently. No one owned the content calendar, so the team rebuilt the plan every week.

  The channels moved to one calendar and one weekly meeting. Published output rose to 3.2 times the previous volume. Email revenue rose 28% over two quarters.

  3.2×More content published, with the same team

• B2B software

  Product marketing and demand generation planned on separate calendars, so customers heard a different story depending on which team they met.

  Both teams worked from one story and one planning cycle. Marketing-influenced pipeline rose 27% over two quarters.

  +27%More pipeline influenced by marketing, over two quarters

• Regional health system

  Brand guidelines sat in a PDF that teams did not use. Each campaign was rebuilt from scratch, and clinical reviewers saw the work too late.

  A usable brand system replaced the PDF, and review moved earlier in the process. Time from brief to a live campaign fell from six weeks to 11 days.

  11 daysFrom brief to a live campaign, down from six weeks

• Hospitality group

  Six properties used six different tones of voice. One central team rewrote the same offers by hand for each location.

  One content system and one website structure served the whole group. Organic sessions on the group site rose 41% in six months.

  +41%More organic sessions on the group site, over six months