Case study: Work
How much money are you leaving on the table?
A Phoenix area pool company had a website that looked fine to the owner. Behind the scenes, it was hacked. Some visitors were being sent to a fake Microsoft update page instead of his business.
A lead every other dayQuote requests since the new site launched
About 16 a monthThe pace since launch, October 27, 2026
First leads in 3 daysQuote requests started within 3 days of launch
01
The site looked fine. It was not.
Some visitors were being sent to a fake Microsoft update page instead of his business. It did not happen every time, and it did not happen on every page, which is exactly why it survived. The owner could visit his own site and see nothing wrong, while a share of his Google traffic was landing on a scareware page instead.
02
He knew something was wrong.
He had an idea something was wrong. That is what made him reach out. He had tried fixing it himself. He tried to make the changes, but he just could not. It was buried in code, plugins, and a system he did not build and should not have to maintain.
So he waited. And waiting cost him leads.
03
The rebuild.
We rebuilt the site clean, kept the pages Google already knew, and launched it. The new site keeps the same web addresses, titles, and pages that were bringing in searches, with a quote form that texts and emails the owner the moment someone asks for a quote.
04
Leads came back, fast.
Since launch, leads have been coming in about every other day.
Now let us be conservative
What 10 leads a month are worth.
Since launch this client has paced around 16 leads a month, but let us say conservatively that number was 10. Each new customer pays about $150 a month in weekly service.
10 leadsnew opportunities a month, conservatively
$150 a monthwhat one new customer pays, on average
$1,500 a monthin new monthly revenue, every month
That is $18,000 in annual value from just one month of leads.
Make it yours
$1,500 a month10 new customers a month, at your number
$18,000 a yearannual value from just one month of leads
Pool service
It might be $150 a month per customer, in weekly service.
Barbershop
It might be something different, per cut, per client, per month.
Local shop
It might be something different again, per visit, per order.
Studio or dojo
It might be something different again, per member, per month.
But the math is the same. Take 10 new opportunities a month, multiply it by what one customer is worth to you each month, and that is what a broken or missing website could be costing you.
If you do not have a website, your website is underperforming, or something is broken, you could be missing out.
Take 10 opportunities, multiply it by whatever one customer is worth to you. You know the number.
Let us help convert it